Manchester United Women: INEOS’ Year of Ambition Without Strategy

The past year has seen significant changes at Manchester United. Sir Jim Ratcliffe, through his company INEOS, bought a minority stake in the club. While the focus has predominantly been on the men’s team, the impact on the women’s team has been a mixed bag of progress and setbacks.

This article delves into the developments and challenges faced by Manchester United’s women’s team under the new ownership. It highlights key aspects such as infrastructure, strategy, and player morale.

The Vision for Manchester United Women’s Team

December 24 marks the one-year anniversary since Sir Jim Ratcliffe, chairman and founder of INEOS, bought a minority stake in Manchester United and took sporting control of the club. To commemorate this milestone, multiple sources have been consulted to understand the impact of INEOS on the women’s team.

The overarching vision, as articulated by the new chief executive Omar Berrada, is to win the Women’s Super League by 2028. This ambition coincides with the club’s 150th anniversary.

Initial Changes and Ambitions

Upon entering the Carrington training ground, one is greeted by a golden step adorned with the words *2028 Women’s Super League winners*. This sets the tone for the ambitious goals set by the new management.

The journey of the women’s team, reformed in May 2018 after more than a decade of inactivity, is chronicled on the steps leading up to their temporary offices. The focus on winning has been evident since INEOS took control, but the execution has been inconsistent.

Infrastructure and Facilities

One of the most significant changes has been the investment in the men’s first-team building, which indirectly affected the women’s team. The women were relocated from their new facilities to temporary accommodations to make room for the men’s team.

This move was described as *pragmatic* by Ratcliffe, who emphasized the financial disparity between the men’s and women’s teams.

Training and Temporary Facilities

Despite the relocation, the women’s team has access to high-quality training pitches and shared facilities like the gym, rehabilitation room, and canteen. These facilities are equipped with advanced amenities, including a sauna, swimming pool, and vitamin D bed.

However, the temporary setup has its limitations, and the team looks forward to returning to upgraded facilities with an auditorium-style analysis room and soundproofing.

Management and Strategy

INEOS’s focus has largely been on the men’s team, with limited strategic planning for the women’s team. The company spokesperson admitted that their impact on the women’s team has been *limited* and that they do not have a clear strategy to achieve the 2028 ambition.

The departure of sporting director Dan Ashworth, who was tasked with delivering a successful women’s team, further complicates the situation.

Leadership and Player Morale

The women’s team has shown resilience despite these challenges. They have devised their own motto, TRAC (Together, Relentless, Authentic, Courageous), with the help of a psychologist.

This motto is prominently displayed in their temporary building, serving as a constant reminder of their goals. The team has also seen a change in leadership, with Maya Le Tissier taking over as the new captain.

Challenges and Setbacks

The women’s team has faced several setbacks, including the loss of key players like Mary Earps, Katie Zelem, and Lucia Garcia. These departures were driven by a desire to compete for trophies and a sense of instability within the club.

The interim status of head of women’s football, Matt Johnson, and the short contract renewal for manager Marc Skinner further exacerbate the uncertainty.

Financial and Commercial Aspects

From a financial perspective, INEOS has prioritized the men’s team, citing the significant revenue difference between the two teams. However, Ratcliffe has acknowledged the growing popularity of women’s football and the commercial opportunities it presents.

An audit of the women’s team setup and performance is planned, but concrete actions are yet to be seen.

Future Prospects

Looking ahead, the focus is expected to shift towards the women’s team next season. By then, the hope is that the men’s team will have stable coaching and new facilities, allowing more resources to be allocated to the women’s team.

The women’s game is rapidly evolving, and Manchester United needs to keep pace with leading clubs to remain competitive.

Conclusion

In summary, the past year under INEOS ownership has been a period of transition for Manchester United’s women’s team. The vision for success is clear, but the execution has been inconsistent, with limited strategic planning and several setbacks.

The team has shown resilience and continues to strive towards its goals, but the coming years will be crucial in determining whether they can achieve their ambitious targets.

For a detailed account of the developments and challenges faced by Manchester United’s women’s team, you can read the full article here.