Flau’jae Johnson’s NIL Valuation: LSU Basketball Star’s Earnings Revealed

LSU women’s basketball star Flau’jae Johnson isn’t just making waves on the court—she’s stirring things up everywhere she goes. Known for her crazy basketball skills and musical chops, Johnson’s become a standout in college sports.

She’s juggling a multifaceted career, thanks to a string of Name, Image, and Likeness (NIL) deals. These have played a big part in growing women’s basketball, and honestly, it’s hard not to notice her impact.

Flau’jae Johnson: A Rising Star in Women’s Basketball

Flau’jae’s journey started long before she ever wore an LSU jersey. She followed in the footsteps of her late father, Jason Johnson—better known as Camoflauge—and chased music from a young age.

Her talent shone through on NBC’s America’s Got Talent, where Simon Cowell handed her a golden ticket. Fast forward, and she’s now a signed artist with a distribution deal at Jay-Z’s Roc Nation. That’s not something you see every day.

From Musical Prodigy to Basketball Phenom

While her music career took off, she was also dominating on the basketball court. Johnson helped LSU grab their first NCAA championship during her freshman season in 2023.

Coach Kim Mulkey has guided her along the way, and now Johnson stands as one of the faces of women’s basketball. She’s showing everyone you really can shine in more than one arena.

The Power of NIL Deals

One huge piece of Johnson’s story is her knack for landing NIL deals. On3 Sports’ NIL valuator puts her NIL valuation at a wild $1.5 million.

That makes her the highest-paid women’s college sports student-athlete for the 2025-26 season. Out of all college athletes, male or female, she comes in at No. 52 on On3’s NIL 100.

Key NIL Partnerships

Her partnerships cover a pretty wide range of brands and industries. Some of the most notable:

• Apple Cash
• The Athlete’s Foot
• JBL Audio
• Experian
• Dorito’s
• Raising Cane’s
• Gordon McKernan Injury Attorneys

Her influence stretches way past just traditional ads. She landed a spot in a Super Bowl commercial and pops up in campaigns for brands like Experian and Powerade.

Her most recent deal is with Unrivaled, a new pro women’s basketball league founded by WNBA stars Napheesa Collier and Breanna Stewart. That’s a pretty cool move.

Social Media Influence

Johnson’s social media game is a major part of her marketability. With 3.7 million followers spread across platforms, she gives brands a huge advertising reach.

Her knack for connecting with a big audience makes her a top pick for companies wanting to reach all kinds of people.

Engagement and Reach

Her social media isn’t just polished promos—it’s a mix of personal and professional stuff. She posts about basketball, drops music updates, and lets fans peek behind the curtain of her daily life.

That authenticity really clicks with her followers. It drives high engagement and, honestly, just makes her NIL value climb even higher.

Impact on Women’s Basketball

Flau’jae Johnson’s success has sent ripples through women’s basketball. Her visibility and marketability have pulled in more fans and caught the media’s eye.

By thriving in both basketball and music, she’s proving that female athletes can crush it in different fields. It’s refreshing, isn’t it?

Inspiring the Next Generation

Her story inspires young athletes, especially girls dreaming about sports or other careers. Balancing school, hoops, and music is no easy feat, but she’s showing it’s possible to chase greatness in more than one thing.

As she keeps breaking barriers and setting new standards, Johnson’s paving the way for a new generation of female athletes. If that’s not inspiring, what is?