Dallas Cowboys Top NFL Team Valuations for Sixth Consecutive Year

Sportico just dropped its 2025 NFL Franchise Valuations Ranking, and the numbers are wild. The Dallas Cowboys sit at the top—again—with a jaw-dropping $12.8 billion valuation.

This is the sixth straight year the Cowboys lead the pack. Even with contract drama swirling around their star player and a Netflix docuseries on the way, they keep breaking records.

Every single NFL team saw its valuation rise this year. The Los Angeles Rams and New York Giants had the biggest leaps, making headlines for their gains.

The Dominance of the Dallas Cowboys

The Cowboys have locked in their status as the NFL’s most valuable franchise for the sixth year running. They’re now valued at $12.8 billion, a 24 percent jump from last year.

This leap comes from a mix of local and national revenues, plus business and real estate interests where the owner has equity.

Factors Contributing to the Cowboys’ Valuation

So, what keeps the Cowboys on top?

• Local and National Revenues: Ticket sales, merchandise, and broadcasting deals bring in serious cash.
• Real Estate Holdings: The team’s real estate portfolio adds a solid chunk to their value.
• Brand Strength: The Cowboys’ brand is huge—across the U.S. and even globally.

Even with on-field issues and that ongoing contract standoff, the team keeps raking in money. The Netflix series could boost their brand even more—who knows how much more attention (and revenue) that’ll bring?

Other Top-Ranked Teams

The Los Angeles Rams and New York Giants trail the Cowboys, but not by much. The Rams sit at $10.43 billion and the Giants at $10.25 billion.

Both teams posted 34 percent year-over-year increases, which is pretty impressive.

Los Angeles Rams

The Rams’ big jump makes sense when you look closer:

• New Stadium: SoFi Stadium is a money machine.
• Successful Seasons: Winning games helps sell tickets and merch.
• Strong Fan Base: Their fan base just keeps growing.

New York Giants

The Giants’ boost comes from a few clear sources:

• Media Market: They’re in one of the world’s biggest media markets.
• Historic Brand: Decades of history—people know the Giants.
• Corporate Sponsorships: They land some of the best sponsorships in the league.

Significant Movers in the Rankings

Some teams made real moves this year, climbing the rankings thanks to better finances and more wins.

Philadelphia Eagles

The Eagles jumped 25 percent in value, moving from No. 8 to No. 6. They’re now worth $8.43 billion.

Here’s what’s driving it:

• Strong Performance: They’re winning, and fans notice.
• Fan Engagement: Eagles fans are loyal—maybe even a little obsessed.
• Revenue Streams: They pull in revenue from all directions.

Detroit Lions

The Detroit Lions are now valued at $5.88 billion, up 19 percent from last year. Their on-field performance has finally started to pay off, drawing more fans and attention.

Denver Broncos and Kansas City Chiefs

The Broncos and Chiefs both climbed two spots, landing at No. 15 and No. 16. The Broncos are valued at $6.55 billion; the Chiefs are just behind at $6.53 billion.

There’s been chatter about a *Taylor Swift premium* for the Chiefs, but Sportico didn’t factor that in—even though Forbes valued Swift herself at $1.6 billion last year.

Chicago Bears’ Ownership Resolution

The Chicago Bears come in at No. 11 with a valuation of $7.45 billion, up 19 percent from 2024. Sportico noted the Bears recently resolved an ownership dispute over a small stake, valuing the team at $8.8 billion.

If that figure had been used for the 2025 rankings, the Bears would’ve landed fourth overall. That’s wild to think about.